3 Questions for a Better Artist Statement
Answer these questions to improve your artist statement.
1. What, in particular, do you want people to see in your work? Is it . . .
Your labor?
A special material?
An emotion?
Color? Line? Texture?
What is important to you?
Discuss how you handle this aspect of your work. The words you choose for your statement should be clues that lead viewers to these discoveries.
Declaring “I love color” is weak language. Who doesn’t love color? Show us exactly how you respond to color and use it to transfer meaning from your head and heart to the viewer.
2. What is a distinguishing characteristic of your art?
A distinguishing characteristic might be one of the items in the list under #1 above or something else.
What makes your art different from artists working along the same lines? Emphasize this quality when you speak and write. Help us to see what makes you an original.
Part of your job is to educate others how to look at your work. Most people haven’t had a visual education. They need to be shown what to look for.
3. What do other people find delightful or surprising about your art?
If it captures one person’s attention, it will probably be fascinating to others as well. Listen to what people say about your art. Their discoveries might shock or confound you, but trying to understand where they’re coming from is part of the communication process.
You will learn a lot by listening to these insights, and I think you’ll be surprised that they pick up aspects of your work that you hadn’t consciously considered.
Alyson Stanfield
July 17, 2014
Artist
Statements
A strong artist statement is essential to the effective marketing of your art.
And, like all good things that take time, it will be time well spent. The process helps you gain clarity about your art.